Location planning theories in valuation of retail premises
Skogster, Patrik
This paper examines location planning as a valuation tool in retailing context. The broad aim of this paper is to ascertain the type, nature and extent to which location models are used Finnish retailers in their location decisions. More specifically, the objectives of the work are to review the literature on retail location models and ascertain whether or not Finnish retailers use any models for their location decisions. Empirical research is conducted by a survey addressed to all tenants in a large Finnish shopping centre. The aim is to find out the usage of five location planning methods; check list, analogue, financial analysis, regression and gravity model. Most of the sample retailers used the checklist analysis, analogue approach or financial analysis, in one form or another. The research indicated that the different location assessment procedures were complementary to each other, being used in sequence to maximise their overall effectiveness. According to this research, retailers operating in the target shopping centre use quite similar and relatively limited (quantitative) toolbox when making establishment decisions. The possible existence of several qualitative factors is certainly one recommended area for further research; what actually determines the establishment process if quantitative models are not used.
Event: XXIII International FIG Congress : Shaping the change
Only personal, non-commercial use of this document is allowed.