Marketing the profession : some strategies that work
Allred, G.K.
The surveying profession, like several other professional endeavors have seen aging demographics and a shortage of young graduates in recent years. Geomatics offers exciting and challenging opportunities for young people but the problem is to cut through the technical smokescreen and entice new students based on simple concepts that they can easily understand. This presentation will review some of the successful marketing strategies that the Alberta Land Surveyorss Association has used to attract young students into what some say is a dying profession. The paper will also address the broader area of marketing the profession to the public. The Alberta Land Surveyors' Association (ALSA), established in 1910, is a self-governing professional association legislated under the Land Surveyors Act of Alberta, Canada. The Association regulates the practice of land surveying for the protection of the public and administration of the profession.
Event: 5th FIG Regional Conference for Africa : Promoting Land Administration and Good Governance
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