Strategic practice management : how strategic is your plan?
Kennie, Tom
The market for surveying services has been undergoing significant change and the extent, pace, unpredictability and impact of change in many countries is projected to increase. Faced with these circumstances it is becoming even more important to agree on a clear sense of direction, to ensure you are offering a service which is sufficiently distinctive from competitors and that there is a high level of energy and commitment being applied to implementing actions which will deliver real value to clients. In summary, the importance of having a good strategic plan. This paper makes the case for strategic planning and provides a methodology for judging the extent to which a draft plan is meeting the key factors which indicate that a plan is strategic in nature.
Event: XXIII International FIG Congress : Shaping the change
Only personal, non-commercial use of this document is allowed.